I have been on LinkedIn for over fifteen years. I built a following, posted regularly, and engaged with my network. And then I stopped.
Not because something dramatic happened. But because the platform changed, and I changed with it, and at some point the two no longer matched.
LinkedIn used to be about professional content. That was the point. You went there to learn something, to find relevant discussions, to connect with people who were thinking about the same problems you were. I valued that.
That is not what my feed looked like anymore. Somewhere along the way it became a mix of grief announcements, personal life updates, and motivational content that belongs on Instagram. The substantive professional discussions I used to find there had mostly moved elsewhere, or disappeared.
And I noticed that I no longer knew what to write. Not because I had nothing to say, but because the platform no longer felt like the right place to say it. My content did not fit what LinkedIn had become.
This is not the first time. A few years ago I deleted Twitter for the same reason. It changed, became less useful, and I moved on. LinkedIn just took a bit longer to get there.
So I stopped trying to make it fit.
Everything I write now lives here, on my own site. No algorithm, no format pressure, no audience that expects a certain kind of post. Just the content, and the people who want to read it.
In my opinion, LinkedIn is still useful for some things. But as a place to share serious professional thinking, it has lost its way. I would rather invest that time in something I actually control.
There is also something worth being honest about. LinkedIn holds a lot of data about you. Every job, every employer, every school, every connection, every search. That information does not stay on the platform. It is sold and licensed to recruiters, advertisers, and data brokers. You did not really agree to that in any meaningful way. You clicked through a terms page once, years ago. On LinkedIn, you are not the user. You are the product. And it is a detailed enough product to be worth real money to people you have never heard of.